Thanks to all the Interbike Attendees
Thanks to everyone who came and paid
us a visit at Interbike this year. Thanks to all of you, we were slammed and barely able to leave the booth for a bathroom break for the five days (just kidding, of course).
We did however notice a significant change in attitudes this year from previous ones. Ten years ago when Andi Felsl walked a prototype bike around interbike trying to raise interest in his newly patented adjustable travel fork, he was given the cold shoulder by most manufacturers. After that experience, he realized he’d have to build his own frames to take advantage of this ingenious design.
Ten years later, with a complete line of full suspension bikes, numerous patents, and the fastest growing and most innovative brand in Europe, we had engineers from many of the major frame and component manufacturers coming by to take a peek at what we’re up to, as well as hoards of riders, dealers and people who’ve heard of or read about Bionicon’s technology, but hadn’t seen it in person.
The usual questions of reliability, parts availability and serviceability often came up, but with a near-perfect four-year reliability track record in the U.S., and longer in Europe, those doubts are easily assuaged.
During the outdoor demo we sent out bikes constantly for the two days…. our favorite comment about the Edison was “this bike isn’t cocaine… it’s crack! When can I get my next fix?”
While our U.S. Presence is growing steadily, Bionicon is now the fastest growing Mountain Bike company in Europe, and their presence at Eurobike was one of the largest booths at the show. With our new line of commuter bikes, Fixie Inc. distribution and a cycling and technical outerwear clothing line, Bionicon is leaving its mark on the industry.
Bionicon’s time is here, and again we’d like to thank those whose interest and passion for what’s new and possible helps keep us motivated to innovate and inspire.
